Top 3 Marketing Strategies For Sealcoating Businesses
If you’re looking for the best marketing strategy for your driveway sealing business, look no further.
So many business owners see it as impossible to get more sales. If that’s you, I… honestly don’t blame you.
They look at the time not in their day, the work not getting done and the speed their employees are not working at and think:
“Is it even possible to find a better marketing strategy?”
Too busy
Too many problems
Too many options
Too much timelessness
Etc, etc, etc…
Oh wait, what’s that? A shining light at the end of this tunnel of darkness!
Look! It’s Ali!
That’s right, never fear, Ali is here, here to save the day by doing the work FOR you.
I’ve compiled (in my humble opinion) the top three marketing strategies for any driveway sealing business.
Let’s see if one works for you!
Marketing Strategy #3: Get leads from door-to-door sales
I know, I know, it’s the old caveman strategy.
You bang on a coconut until you get what you want.
However, I beg to differ.
You are not banging on a coconut until you get what you want.
You’re banging on a DOOR until you get what you want. (BIIIIIIG difference)
Besides, you’re not a child or a caveman. (or a ‘cave child’—yes, 1000% a real thing)
That’s why you’re knocking on doors.
And doing that isn’t rocket science, so if pounding pavement and doors is your thing, this one’s got your name on it.
However, I know some of you want to work ON your business and not FOR your business.
In that case, pass the task to employees or wait for tip #2.
Marketing Strategy #2: Facebook Ads
This bad boy is definitely one of the best marketing strategies for any sealcoating business out there.
They have 3.07 billion users. Billion. With a B.
This means you can target any type of person out there.
As long as you know your target customer, it becomes a lead generation machine.
Some are ready to buy from you, some aren’t.
Some are interested, but not quite ready to buy.
And some don’t even know there is a problem.
And Facebook has them all, so you can target who you want.
If you think this might work for you, here are some best practices.
Sounds like paradise, right? But…
‼️⚠️WARNING⚠️‼️
It’s not all sunshine and rainbows.
Because if you haven’t noticed yet, the paid ads on Facebook are… Youuuuuuu guessed it: PAID ads, and they are not paid by your driveway sealing clients.
So if paying between 700-1500/month or 1500-5000/month if you are hiring an agency isn’t for you, then tip #1 certainly is.
Marketing Strategy #1: Google Maps SEO
That’s right, I think SEO is the best marketing strategy for driveway sealing companies to get more sales. Here’s why:
It’s the first place people go when looking for sealcoating companies. I mean, where else are they going to go?
Fiver? Kijiji? Walmart? The bar?
Yeah ok, Google Maps it is.
It’s the number one spot your prospects are looking, so it’s the number one spot you need to be.
Plus, if you do it yourself, it’s free; with a company, it’s still very cheap.
However cheap or not, it’s worth every penny as long as it delivers.
Because this delivers a lot.
Believe it or not, some owners told me they now need LESS clients.
He even ghosts his clients at times.
And guess how he does it? Google Maps SEO.
Once done right, it passively launches clients your way.
Remember, his problem was that he needs LESS clients; now, that’s a problem I want you to have.
Even if it’s not with Google Maps SEO, hopefully you found at least one marketing strategy that you think might work for your sealcoating business.
If you enjoyed this guide, then you might want to check out how to get online driveway sealing sales.
That’s all, friends. Hopefully this helped.
See you on the next one,
Good luck,
Ali.
