Let’s see if you make this mistake too.
I want to first EXPLAIN it so that when I explicitly tell you, it will be 10X clearer.
Let’s look at this from the prospects’ and the businesses’ perspective.
Companies pretty much all say the same things.
Especially to the question of “Why should I buy from you?”
Their answers: “We’re the best! YEAH!” “We have GREAT customer service! YEAH!” “We’re the best in the industry! YEAH!” or “We serve you AMAZINGLY! YEAH!”
Brev, I got bored just writing that.
Gosh, if you are still with me, I congratulate you; if not, I… Honestly don’t blame you.
And don’t even get me started about news companies, oh god,
They’re atrocious.
Especially with headlines, they’re like headline butchers.
I bet if they put those skills to actual use, they could probably eradicate all other slaughterhouses and kill it in the meat processing industry.
Their headlines are aaaaall the same!
That is a BIG problem.
Why?
Let’s say Mr. Steven wants to casually learn about the new intergalactic invasion by pizza-shaped aliens, so he opens up YouTube and clicks on:
“Pizza-shaped aliens invading earth!”
Not a bad first impression for a video, no?
Yeah not bad, buuuut isn’t that what EVERY news anchor would do?
Probably every single news anchor chose something like that.
Every.
Single.
One.
After watching one or two of those, you’re going to inevitably want something new.
It really just gets boring after a while.
So when you seem similar to everyone else, you’re going to be treated like everyone else.
Not too difficult a concept to grasp, I imagine.
And that is the common mistake most make; they are copy-paste clones of one another.
They use the same headlines,
the same topics,
the same intros,
the same colors,
the same backgrounds,
the same eeeeeeeeeeeverything!
So are you making that common mistake?
Type “Yes”s or “No”s in the comments.
Hopefully, I see lots of “No”s, but for some reason I am smelling “yes”s.
If my nose isn’t deceiving me about those “yes”es, I’d suggest you find a way to appear different.
I know what you are thinking. “But Ali, even if I appear to have something new to offer, won’t they still leave once they eventually learn the truth?”
If that is your business, then yes, that is what would happen, but it’s not my point.
I am saying: regardless of BEING different or not, if on the surface you seem the same, they will think they’ve already seen it and move on.
So while actually being different is important, no doubt about that,
However, it is still important to appear unique.
And chances are you ARE different; you just haven’t portrayed it right yet.
So yes, if you are actually the same—fix it and if you only seem the same, change that,
and you will see much greater results.
P.S.
When I say “you being different,” yes, that means your overall business, but mainly the lower levels to it.
Example: Your social media profiles, reels, posts, YouTube videos, Facebook ads, website, landing pages and literally everything in your business.
Quick Actionable: Go through all of those and see what seems unoriginal, because your customers are looking for novelty, not stuff they’ve seen a thousand times before.
Because even if they so much as THINK they’ve seen it before… They will move on.
Alright, now ask yourself, “Do I make that common mistake?”
If yes, you know what to do now, pssst—do the actionable.
Good luck with it; I wish you all the best.
I’ll see you on the next one.
Ali.
