I know, I know, you want to know what “it” is.
Well, that is exactly what you’re going to learn.
Right now.
I won’t make you slog through a 10,000-word article—like I’m sure you’ve had to many times.
You’re going to want to know one thing, before I tell you: “Knowledge is not power. Knowledge is only potential power. Action is power”—Tony Robbins.
Many people know what to do, but those who don’t act or don’t know HOW to act, see no results, so stick around to find out how to apply the “it.”
That being said, the “it” is the hook.
That’s right, that simple.
I know it seems so insignificant.
However, it only ‘SEEMS’ insignificant, and that is why it is the last thing on your mind when it should be the first, as it’s the first in importance.
It’s the first in importance because you can have the world’s best piece of content, but if you can’t communicate it effectively, they will simply stroll by as if nothing was there.
That’s because to THEM nothing IS there.
Look, let’s try an example. I’ll use pizza for this one; don’t judge me; it’s my favorite food.
Imagine a mountain of pizza, the best of the best.
The chef was extremely generous with the sauce, so it is goooooood, the dough is perfect, and the cheese, ooh the cheese—there’s tons of it!
Anyway, I digress, so there’s this mountain, except you’ll need to walk some path.
Are you really going to take the effort to walk it? There is no incentive.
“Oh, but Ali, there is a huge mountain of the world’s best pizza down that path!’
Correct, but it doesn’t even matter.
How would you know that’s what lies at the end of the path?
Ok, fine, maybe there is a sign that says “pizza that way——>.”
But is that really enough? Are you going to believe it? How far away is it anyway? Is it worth the walk for a maybe% chance it’s there? Maybe the pizza isn’t even good.
I am sure you can understand now that WHAT the sign says is very important in determining if a person walks down the path, right?
So it all comes down to not having A hook, but having a GOOD hook.
A good hook is not built by chance; it’s built with skills, systems and key factors that should be used so the hook will easily grab anyone’s attention.
I have the skills, the systems and the key factors to make one; besides, you got hooked in with MY hook “It’s The First In Importance, It’s The Last In Your Mind, Despite Its Sales Potential.”
That is why you are reading this right now.
Alright, I don’t want to keep you here too too long, so in part 2 of It’s The First In Importance and It’s The Last In Your Mind, Despite Its Sales Potential,
I will explain how to craft a very effective hook just like the one that got you here right now.
You will even get my checklist of questions that I use for ALL my hooks; that way, you’ll be guaranteed to make it perfect.
Good luck and I will see you on Tuesday, March 11th, for part 2 where I’ll teach you exactly how to craft a killer hook. Don’t miss it!
See you then,
Ali.
