You could be selling the world’s best product, but if no one even knows it exists… What good is that.
It is no good.
You wouldn’t even get one single measly sale.
So clearly, having a good amount of attention is crucial for the success of any and all businesses.
If you’re looking for a cheap and effective way of to get this, then improving your writing is definitely the way to go.
It doesn’t cost any more money to make entertaining and engaging copy (written content used for marketing or advertising) than is does to put together a haphazardly, blindfolded piece of copy.
It is a skill difference.
It’s really just a good all round way of being a pro, getting more sales, growing your business, getting attention and overall absolutely annihilating the competition.
This is why the skill of good writing, borders on being a superpower.
Except, there’s just one problem.
Most writing…
SUCKS!
Most writing I’ve come across is clunky, full of long-winded run-on sentences that seem to never end, riddled with basic grammar mistakes, complete lack of flow and just plain BOOOOOOOOOORING!!
Why?
There are several reasons, school has failed us, too much texting accustomed people to writing “you” as “u,” “why” as “y” and when it’s really bad, people write sentences in complete… I frankly don’t know HOW to describe it.
Example: “yoo wdym u aint comin to da pty tonit? its gonna be lit fr!” (Don’t ask me to translate that to English; I found it online and have no idea what it means.
And yes, I understand that when people try to write in a more professional context, they will try their best to avoid writing like that, but when you make it a habit, it’s bound to show up in some form or another, even if it’s to a lesser degree)
To be honest, it doesn’t even matter what the “why” is. It’s about the “how.”
More specifically, how on are you going to improve your writing, so you don’t write like a blindfolded teenager.
Well, I’m going to show you.
If you are serious about this and ready to permanently separate yourself from awful writing, I would stay tuned for this article series I’m making. We will be delving in depth in different ways to breathe life into your writing.
For today’s tip, it will be a bit shorter than usual due to the time constraints, but let’s get into it!
This is going to be about how to not scare the reader away from your copy. Sounds weird? Yes, but I’m talking about when they see an ENORMOUS wall of text.
No one wants to read that.
However, we were taught in school to divide the text up into just a few paragraphs to make it easier to read.
This is good, trying to make your writing easy to read.
The only problem is that the world is changing very, very quickly, with this fast paced life most people live and TikTok causing people to have an attention span of a goldfish or WORSE–generationz,
It’s simply not going to cut it anymore.
As writers—as marketers, we need to adapt and grow. Your paragraphs need to be short—one or two sentences long.
And in some cases, they can be 1 word long.
Same exact principle for the sentence length, vary it.
They can go from 1 word sentences to
25 word sentences.
If you still don’t understand, look at this picture I found online:
A newspaper.
‘Well… what about it?’
Have you seen the GIGANTIC WALLS of text on it?!?!!
Their endlessssssssss…
Ask your self right now, have you ever read something like that? I sure as hell haven’t and wouldn’t; no one else would either.
Nobody and I repeat NOBODY reads this stuff.
Keep your paragraphs short to prevent that same thing happening to your copy.
Take charge of your writing and see your sales soar.
Talk soon,
Ali.
P.S. Want to know how l’d make sure we eradicate waffling and keep your prospects glued to their screens, unable to stop consuming your content?
Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you on a call.
No costs, no obligations.
If you want to work together, I’ll tell you exactly how that works; if you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form.
